In which historical context did the idea of personal growth gain traction?

The idea of personal growth gained significant traction in the 1970s, a decade marked by considerable cultural and societal shifts. During this time, there was a growing emphasis on self-exploration, personal development, and holistic well-being. The human potential movement arose in the 1960s and continued into the 1970s, advocating for individuals to realize their full potential and focus on self-improvement.

This period saw the rise of various personal growth seminars, workshops, and literature that encouraged individuals to look inward, examine their thoughts and feelings, and strive for better emotional and psychological health. The influence of psychology, especially the work of figures like Abraham Maslow, who promoted concepts such as self-actualization, played a crucial role in shaping the discourse around personal growth during this era.

Consequently, by the 1970s, there was a clear societal shift toward valuing personal development, making it a pivotal decade for this concept.